What is an EPK?
A good EPK answers three questions fast: who are you, what do you sound like, and why should I book you. A weak one does not get a second look. No EPK means you are not in the conversation.
Every artist at every level needs one. If you are playing live, or trying to, this is the most important piece of your promo stack.
What Blue Jay builds
Professional EPKs starting at $100. Not a template. Not a PDF someone has to email around. A live, hosted page with your music playable right there. Shareable link, QR code, and it looks right on any screen.
- Your bio, short and long, in your voice
- Your best music, playable on the page
- Photos (hero, band, live shots)
- Links to Spotify, Bandcamp, SoundCloud, YouTube
- Booking contact
- Shareable URL and QR code for cards and flyers
- Optional downloadable one-sheet press packet (add-on)
One base, cut how you need it
Not every booker or contact needs the same thing, and not every artist needs every cut. We build one strong base EPK, then tailor a version only where it helps, so the one a contact sees speaks to what they care about. These are common cuts, not a fixed menu.
Festival
Draw and energy front and center.
Concert venue
Set history and original material.
Casino
Clean covers and professionalism.
Restaurant
Ambient and low-key.
Press & media
Story, photos, and quotes ready to run.
Label & A&R
The music and where you are headed.
Your EPK is the first thing any booker sees. It can also be the last thing you have to worry about.
The start, not the end
Once your EPK is built, you can stop there, or you can let Blue Jay use it to actually book you. Active booking turns your EPK into a live pitch tool. It is not just a page; it is the document we send when we pitch you to a venue.
See how that works on the plans page.